The Reasons Why People Buy Expensive Items
This article will educate you to the answers as to why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. This idea may not have been thought of by many which make it all the more reason for you to learn it.
There have been many studies conducted to find out the answer to this mind-boggling mystery. The study of French philosopher Pierre Bourdieu in 1979 indicated that purchasing Luxus-Marken is a part of our social conditioning. Purchasing Luxus-Marken help us in conveying to the people we know that we have a different class or distinction among them. Get to know more about what he has to say and check it out!
They possess meanings to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you may give it as a gift in celebration of your wedding anniversary.
Majority of us believe that luxury items are more durable. You are paying for the quality of the item itself making it a better option than its cheaper counterparts. To elaborate, you have the freedom to choose between a cheap bag from a luxury bag but with a luxury bag you will be ensured that it would last longer.
Designs from luxury brands are more eye-catching. They are good options for fashion conscious individuals. By having an expensive dress, you are able to stand out more in a party or the risk of running into someone wearing the same dress is unlikely.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. Another thing that was discovered from their study was the fact that women purchase luxury brands in order for their man not to get stolen. This website will tell you more about it.
Luxury brands serve as our accomplishments. Through our hard earned money, the luxury items serve as a trophy to those overtime work. Most of us have access to luxury brands since there is the convenience of online shopping. You just have to own the right amount of money to enjoy it.
Luxury brands are authentic. One example are cosmetic items. You will not be in risk to allergies or any other potential harm it has. This is for the reason that they make their products through years of experiments. Cheaper brands will not offer this convenience.
Lastly, depending on your culture or background you may have a different reason as to why you purchase a luxury brand. One study indicated that Germans and Italians purchase luxury brands since they value quality standards over prestige. While Americans purchase it to get self-satisfaction.
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